![]() ![]() In 1995 Microsoft was then the top computer software company in the world and Windows 95 was a much anticipated release. But in 2012 when the new Explorer ad was being offered, the stakes were a little bit different. Nearly 20 years ago, company founder Bill Gates spent millions to use a well-known Rolling Stones song, “Start Me Up,” as a musical theme to kick off the release of Microsoft’s Windows 95 PC software. ![]() In March 2012, Microsoft began using a song titled “Too Close” by an unknown British singer-songwriter named Alex Clare to help advertise its Explorer 9 web browser. Microsoft’s ad succeeded in turning heads, providing a “look-at-me” moment courtesy of the song’s powerful sound. But this wasn’t the first time that Microsoft sought to use pop music to help sell its wares. Click photo to view the first version of the ad at YouTube. Another screen shot from Microsoft's March 2012 Explorer TV ad using "Too Close" song clips in its soundtrack. ![]()
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